Posted on : 26-May-2009 | By : Content Manager | In : Video
One of the newer tools available for email marketers is video. Everyone knows that moving pictures are very powerful media.
Internet marketers seeking to build an audience rush to upload video to some of the most popular online video sharing networks like Youtube, Google Video and Metcafe among many others.
One of the benefits that Video email marketing shares with these sites is the ability to instantly connect with subscriber.
Traditional email marketing can be very effective for including product, newsletter and website updates; but it pails in comparison to video. You can use it in autoresponders to thank new subscribers.
How To Use Video In Advertising
It is effective for product demonstrations because of the feeling of being live. Once you see all the parts in action there is little need to use your imagination to try and visualize how all the pieces fit together as oppose to the written word.
For a business this is a cost effective way of advertising because there is very little expense involved.
Some businesses have recorded excerpts from past seminars to help increase attendance at future workshops.
Email marketing videos not only give your business a certain air of professionalism but the opportunity for curious subscribers to see how you represent your business and to meet its’ most valuable asset which is you.
Caution
One word of caution do not embed video directly in email but use a link or picture with alt tags to point to the video. The reason for this is that many email programs will strip out embedded video. Furthermore some email marketing services prohibit embedding video.
